Seth Godin wrote in his blog recently on a topic that's crucial for the church to consider...
It's focus was on becoming a household name
The guidance office at the high school has a big poster for Wellesley College hanging by the door. It's just a picture of a building, no features, no benefits, no text at all.
Kids apply to schools (a quarter of a million dollar investment) for crazy reasons. A big one: "Well, I've heard of it."
Gonzaga University features basketball players on their home page. No doubt a few people attend to play basketball, but my guess is that the school believes that the fame of their school will somehow get someone who doesn't play to attend.
It's completely irrational and it's also what your customers do every day.
Being a familiar name takes you miles closer to closing a sale. People like to buy from companies they've heard of.
This summer, our WIN is to begin to become a household name in the Huntersville area. We'll do this by partnering with lots of good organizations in ways that end up blessing the community. In the process, we WILL attract people to Radiant Life Fellowship because of what attracts us. By this Fall, we should be ready to Launch Large in Huntersville because we've begun to build credibility and influence in Huntersville.
We hope to soon be a household name and possibly change the way some people think about church.
What are some ways you can come up with that will help Radiant Life Fellowship become a household name in a way that attracts them to us and will help us launch large this Fall?


